Concise Encyclopedia of Professional Services Marketing
by Kenneth E. Clow, Robert E Stevens
ISBN 13: 9780789036902
Format: Illustrated (180 pages) Publisher: Routledge Published: 09 Dec 2008
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Concise Encyclopedia of Advertising (Best Business Books)
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
ISBN 13: 9780789022103
Format: Hardcover (228 pages) Publisher: Routledge Published: 01 Apr 2005